Uniblock

Company: uniblock.dev

Timeline: September - December 2024

My Role: UX Designer

Stakeholder Collaboration

Bringing together key stakeholders from product managers to developers to align on product goals and user needs. Through this collaborative goal setting, I gained a holistic understanding of the problem.

Stakeholder buy-in facilitated by this collaborative approach also ensured a smooth transition to development.

A Startup in Need of a Stronger Digital Presence

Uniblock is a collection of blockchain toolkits designed to accelerate and scale Web3 development.

In essence, Uniblock aims to be a one-stop shop for all your Web3 development needs, offering a streamlined and efficient approach to building and deploying decentralized applications.

Understanding Design Goals

Communicate to users the value of blockchain orchestration, the scope of APIs, partners, and protocols available to users in an efficient and cost-effective way, and convey a sense of trust and professionalism. 

The first 5 seconds on the landing page will be an exciting experience where the user learns about the ways that Uniblock can help their application.

Visual Design

Prototype Highlight 01: Minimalist Layout

The website uses a lot of white space, making it easy to scan and find the information you need. The consistent color palette and typography are used intentionally throughout, creating a cohesive brand identity.

Prototype Highlight 02: Focus on Functionality

The website is designed to be easy to use and navigate, with clear calls to action and a focus on the user experience.

Prototype Highlight 03: Clear Hierarchy

The website uses a clear hierarchy of headings, subheadings, and body text to guide the user's eye. The simple and eye-catching gradients used throughout are effective in communicating its brand and providing a positive user experience.